Write a survey question that contains strong wording and one...

Name: Problem 29, Chapter 1: Statistics Informed Decisions Using Data
Uploaded: 2020-10-31T12:28:37-08:00
Duration: 2 min 14 s
Channel: Harsh Gadhiya
Description: Write a survey question that contains strong wording and one that contains tempered wording. Post each question in an online survey site such as StatCrunch, surveymonkey.com, or polldaddy.com. Administer the survey to at least 25 different people for each question. How does the wording affect the response?

Write a survey question that contains strong wording and one that contains tempered wording. Post each question in an online survey site such as StatCrunch, surveymonkey.com, or polldaddy.com. Administer the survey to at least 25 different people for each question. How does the wording affect the response?

Key Concepts

Survey Question Wording

This concept refers to the formulation of questions in a survey, emphasizing the influence of the language used on the responses. Strong or emotionally charged wording can lead respondents to feel a compulsion to answer in line with the sentiment of the question, while tempered, neutral wording is more likely to elicit unbiased responses. Understanding this concept is crucial in survey research as the specific phrasing can shape the interpretation of the question and consequently affect the data collected.

Response Bias

Response bias involves the tendency of respondents to answer questions in a particular way that is systematically different from the truth, often as a result of the wording of the survey question. When a question contains strong, leading language, it may provoke exaggerated or skewed responses, whereas moderated language typically reduces this bias. Recognizing response bias is essential for designing surveys that yield reliable and valid results.

Experimental Survey Design

This concept entails the systematic process of testing and comparing different versions of survey questions, such as those with strong versus tempered wording. By administering each version to a sufficiently large and diverse sample, researchers can observe the impact of wording on responses and statistically analyze the differences. This experimental approach helps in understanding how subtle changes in language affect survey outcomes and contributes to the development of more effective and unbiased survey instruments.

Please give Ace some feedback