The Maslow hierarchy of needs appears in every consumer behavior textbook. Authors include it as a partial explanation of the types of needs that consumers try to satisfy with their purchases. The Maslow hierarchy also appears in the consumer behavior chapter of every principles of marketing textbook. However, the author of your primary text (i.e., Solomon) believes that Maslow's hierarchy is quite limited in its ability to reliably explain or predict the ways consumers will go about trying to satisfy their needs. What doesn't Solomon like about using Maslow to explain consumer behavior? A. For most modern-day consumers, social media has eliminated the belongingness need. B. In some non-Western cultures, consumers may be motivated to satisfy need levels in a different order than the sequence that Maslow identified. O C. Over time, most social psychologists and other social scientists have stopped believing that "self-actualization" needs even exist. D. All of the above. E. Both A and B.