Profit is a main goal in any business activity. To gain profit, i) total revenue, ii) total cost, and iii) number of demands, are some of the factors that might affect its value, as discussed in Chapter 2 of this course.
There are some companies that offer their products/services for free to the customer, but still make a lot of profit from these products. These products are, for example, instant messaging applications such as WhatsApp, Telegram, or social media platforms such as Facebook, Instagram, video/photo sharing platforms such as YouTube, and many more. Besides, there is a saying that "if you're not paying for a product, then you are the product".
Investigate and discuss how these companies are able to offer their products/services to us without any charges, but at the same time gain huge profit from the usage and are able to sustain their businesses.
Include in your discussion the theories that you have learned from this course to support your findings. Besides, you might also highlight the differences of those business models and any other interesting findings from your investigation.
You might use various methods in presenting this assignment. The discussion can be presented in essay form or presentation form using presentation software such as PowerPoint, through video presentation, or any other method or platform. You are free to choose.