In order to reach their personal goals, individuals can use StickK.com, a specific organization whose views they oppose referred to as "anti-charities." The site also allows for referees - people selected by the user to help monitor the progress of their contract. When a user submits a report to the website, the referee is asked to confirm the accuracy of the report. Users are also allowed to designate other users and friends. Such people, known as supporters, receive emails about the users' progress. Usage of the site is free for individual users, with the initial business plan involving advertising a branded version of StickK for the use of their employees or members (Wikipedia).
Your goal is to create a brief outline of the digital marketing strategy for StickK.com. There is no specific structure that you should follow. Rather, you have to make sure it is convincing and logical (also, the length of the outline does not matter). It is clear that you will not be able to create a complete digital marketing strategy in the provided time. Hopefully, you will be able to identify key problems, strategies, objectives, tactics, channels, etc.
Before starting to brainstorm, think of the following issues:
1. What is the company's business model?
2. What are StickK.com's business challenges?
3. Who are the customers?
4. What can be an effective strategy?
5. What are the KPIs?
6. What channels can help with these KPIs?
