30. A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different-size advertisements were considered. The data obtained follow. Use the ANOVA procedure for
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13.5 Factorial Experiment
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factorial designs to test for any significant effects due to type of design, size of advertisement, or interaction. Use \( \alpha=.05 \).
\begin{tabular}{lccc}
& & \multicolumn{2}{c}{ Size of Advertisement } \\
& & Small & Large \\
Design & A & 8 & 12 \\
& & 12 & 8 \\
& B & 22 & 26 \\
& & 14 & 30 \\
& C & 10 & 18 \\
& & 18 & 14
\end{tabular}