You are a designated accountant (CPA) working as the Controller for Orion Enterprises, a widely diversified company. As many publicly-traded companies do, Orion requires its senior managers to own shares in the company as a condition of their employment. In your role as Controller, you are knowledgeable about the company's performance, both forecasted and actual. This morning, your senior accounting clerk prepared the draft financial statements for the current quarter. The preliminary net income for the quarter looks like it will be substantially larger than had been previously forecasted. Because of this, you anticipate that the share price of the company will rise considerably when the quarterly results are released to the public.
Should you buy more shares in Orion Enterprises before the quarterly results are released to the public and the price increases? Provide at least four reasons for your action.