1 Any Energy Drink
(6 mo.)
2 Drank 0-4 Energy Drinks
(30 days)
3 Drank 5+ Energy Drinks
(30 days)
Ratio of Heavy
Drinkers to Medium
Drinkers
Est. '000 % Target Est. '000 % Target Est. '000 % Target
1 Total 41,957 17.723 25,142 10.20 16,815 7.103 0.67
2 Men 25,243 22.161 15,336 13.464 9,907 8.698 0.59