Exercise 9 - Market-Share and Market-Size Variances: Al- Raffedeen
Company produces mobile phone covers. The budgeted and actual data
for September, 2018 follows:
Units sold
Sales revenues
Variable cost ratio
Market size in units
Actual results
230,550 units
ID 3,412,140
68%
4,350,000 units
Static budget
220,000 units
ID 3,300,000
64%
4,400,000 units
Required: Compute the sales volume, the market-share and the market-
size variances.