Match the word with its corresponding definition.
entrepreneurs
sustainable competitive advantage
marketing plan
social media
conversion rate
inflation
culture
generational cohort
impulse products
post purchase cognitive dissonance
A. a group of people of the same generation
B. refers to online and mobile technologies that create and distribute
content to facilitate interpersonal interactions, with the assistnce of
various firms that offer platforms, services, and tools to help
consumers and firms build their connections.
C. a measure that indicates what percentage of visitors or potential
customers act as the marketer hopes, whether by clicking, buying, or
donating.
D. An internal conflict that arises from an inconsistency between two
beliefs or between beliefs and behavior.
E. products that are purchased without planning, such as fragrances and
cosmetics in department stores and magazines in supermarkets.
F. A person who organizes, operates, and assumes the risk of a new
business venture.
G. the persistent increase in the prices of goods and services
H. a written document composed of an analysis of the current marketing
situation, opportunities, and threats for the firm, a marketing
objectives and strategy specified in terms of the four Psm action
programs, and projected or pro forma income statements.
I an advantage over the competition that is not easily copied and can