You are a regional sales director for Argentis, a growing financial services firm that specializes in
providing investment services (annuities, managing stock portfolios, trust services) for higher net worth
clients. Until recently, Argentis has only offered its services online, and you have been asked to help
plan its office locations in central Ohio. Your regional president has asked you to put together a plan
that (1) places eight agent offices throughout central Ohio and (2) minimizes the amount of time your
Top 100 highest net worth clients in the area will have to travel to get to their local agent's office. You
have been given a file that contains the latitude and longitude of these clients' addresses.¹
What analytical process will you use to identify the new agent's locations? Assuming that your
regional president and the agents you will be hiring are unfamiliar with this process, how would you
describe it to them? |