Jane Goodall Institute, a famous conservation organization, is releasing a documentary about its efforts to save endangered orangutans. However, the firm has little resources to promote the documentary. Which promotional element will it MOST LIKELY employ?
Question 32 options:
Advertise in major newspapers about the documentary
Advertise on billboards in each market
Ask local radio and television stations to run a favourable story about the documentary
Hire a salesperson to speak to the environmental groups