2.Cedar Point amusement park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the minimum number of placements available in each medium. Given an advertising budget of $300,000, how many placements should be made in each medium to minimize total audience exposure? Please note that Maximum number will need to be changed to Minimum number. Formulate this as a linear programming problem. Formulate and solve on the QM software, then interpret the results.
Maximum Exposure
Type Cost number (1000s)
Newspaper 1500 100 80
Television 2200 50 120
Radio 750 50 45
Shows 150 3 10