Stiffy Corp sells its intimacy app on a subscription basis. Users pay $12 per month, of which Stiffy takes 50% as its margin. Churn varies over time. Customers pay on a monthly basis so they cannot churn for the first month. But there is 60% churn for the second month and 20% churn for the third month. After the first three months, starting with month 4, the monthly churn rate is 2%. The acquisition cost per customer is $60. What is the customer lifetime value of a customer for Stiffy? Stiffy has a time horizon of 60 months and there is zero discounting of future cash flows.