According to Professor Porter, a business must differentiate itself from its competitors. One
method is to encourage customers to believe that an organization provides higher quality goods or
better service, then the organization can charge a premium, or gain market share, or (ideally) both.
For example, by placing a swoop icon on a sweatshirt, Nike is able to charge a higher price. This
methodology is called
A oligarchy competition.
B monopolistic competition.
C a monopoly.
D pure competition.
