Assignment 3: PEST Analysis of assigned firm.
1. List the major political, legal, economic, social, and technological forces that impact the organization's industry as well as the organization itself.
2. Determine whether each factor within each force creates an opportunity or threat for the industry/firm (or both!).
3. Summarize the overall balance of opportunities and threats for each force (are O>T? T>O or O=T).
4. Summarize the overall balance of opportunities and threats for all forces (are O>T? T>O or O=T).
5. How can the firm leverage key opportunities and offset key threats?