School Children @ 35,000, University Students @ 24,000,
Urban Commuters @ 20,000, Outdoor Enthusiasts @
14,000 and Luxury Trendfollowers @ 5,000 for a total of
98,000
The entire market's total GROWTH RATE is
4.07%. Which of the five segments has the
highest GROWTH RATE?
School Children
Luxury Trendfollowers
Urban Commuters
University Students
Outdoor Enthusiasts
Luxury
Trendfollowers
Summary of the results of
initial market research for this
target segment
Price Preferences
Avg purchase
Using Market Research
Prime Apparel - 1st Quarter, 2