1. Are there any important and significant differences between men and women in how they feel about eating fast food (Q14 1-7)? What does this mean for marketers of fast food?
2. What is the association between the frequency of eating in fast food restaurants and how someone describes how they feel about eating fast food (Q14 1-7: in this case treat these ordinal measures as a scale variable). What would be your marketing recommendations?3. Using the largest association in Q4 above, build a forecast model that predicts the frequency of eating at fast food restaurants. What is the Coefficient of Determination? What does its value mean? What is the intercept and slope coefficient and what does each mean in this model?
4. Is having younger children in the home a predictor of buying fast food more often? Use the last variable in the data set (Recoded Usage of Fast Food) and rank the Chi-Square P-Values of d3a-2, d3a-3, and d3a-4. What does this data mean, and what would be your marketing recommendation?