QUESTION 19 of 20: The sales and marketing director at the El Bulli Resort was asked about his preference for marketing budget approaches. He replied, "I prefer a sales percentage budget method because it has a big advantage." What is the big advantage?
a) It is a consistent amount regardless of the sales volume.
b) The amount will increase every year because the sales volume increases every year with inflation.
c) The budget automatically increases or decreases along with sales revenue-the budget will never spin out of control and deplete sales revenue.
d) The sales amount includes rooms, food and beverage, vending, and business center income.