2. Research and identify a firm that unsuccessfully entered a foreign market and could not overcome its liability of foreignness (Walmart may not
be used as an example).
a. Provide basic information about the firm (name, industry, product/service it specializes in, how long it has been in business, etc.).
b. Where did the firm enter the foreign market?
c. Of the four strategic goals described in the chapter (natural resource, market, efficiency, innovation), which of the four did the firm pursue?
Explain.
d. Did the firm enter the market as a first-mover or late-mover? Explain.
e. Based on your research, why was this firm was unsuccessful in its foreign market entry? Explain with an example.