Can prestige pricing actually increase sales even though it usually means charging a higher price? Explain with one or more supporting examples. What would Galloway (in his article on the future of higher education) say about university prestige and pricing? Recall too that in Galloway’s earlier writing we looked at in the consumer behavior chapter on the body analogy with The Four (GAFA). Consider, for instance, Galloway’s view of Facebook was that its position on the ‘algorithm of value’ placed it of highest value as a metric of receptors amplified exponentially by intelligence. On this sort of view, would you consider trading ‘metaverse’ data that documents, surveils, and tracks some or all of your college experience for a monetary credit to your balance owed? How much would such data be worth on your estimation—try to place it on the range of no price (you’d outright refuse for moral reasons), a few hundred dollars a month, all the way up to the equivalent of a free education? Why or why wouldn’t such an exchange be a good idea? What difference would such a proposed exchange make to his (Galloway’s) arguments on college and prestige pricing make if approached his ‘algorithm of value’ from the angle of Price versus Cost? Explain with one or more supporting examples.