Travel + Leisure has listed The Flea as being among the top markets in the United States and around the world. Moreover, Country Living, Budget Travel, and The New York Times have described it as one of the great urban experiences in NYC.
Observation and photo elicitation are qualitative approaches used in this assignment. This is referred to as photo elicitation, which involves using photos to retrieve information, emotions, and memories about a given marketing phenomenon.
Experience one of the two locations of the Brooklyn Winter Flea + Holiday Market and make a journal entry for the experience: who (alone or together) as well as brief details of what is, no brainer, where (no brainer) as well as when (yet another no brainer) and why (your response to how it made you feel, your reaction). Note down how other two shoppers behave while making purchases and interacting with the offerings as well as vendors. Analyze how your products/services fit with the market structure and customer experiences of this environment. The following questions will assist in evaluating the market environment and shopping experience within the observed environment: What is the environment like? Does it smell good, sound well, look pleasant, or feel nice? How do you find your sales force? What is the amount of time that the consumers spend in the environment being observed? With whom do these customers also interact with? What type of individuals might people be shopping with? Are we with anybody? How often do we interconnect? Are you in a store alone doing your shopping? How did they physically respond to the environment? Tell, through the aid of your six senses, how what you have sensed makes you feel. There are your findings, mate. Write down scratch notes using a notebook including keywords, phrases, etc.