Instructions
The purpose of this concept sketch is to identify potential biases in user-generated content posted online. As
you learned in this module, most consumers do not post their opinions online. As a result, the opinions we
observe may differ from the opinions of the overall population.
The figure below presents the distribution of reviews based on unbiased opinions across all customers for a
hypothetical product. The y-axis indicates the number of reviews.
1
Star Review
3
Star Review
5
Star Review
Using theories and concepts discussed in the lecture, please sketch the distribution of reviews you would expect
for the following scenarios:
SKETCH THE DISTRIBUTION OF REVIEWS:
Based on opinions we observe posted online.
Based on opinions posted by experts.
Based on opinions posted by individuals who bandwagon.
Posted by those motivated by self-image.
Requirements
Draw a sketch for all scenarios listed above.
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