31) In Porter's cost leadership strategy, the main goal of the cost leader is to have the
lowest____in the industry.
A) costs
B) prices
C) profits
D) products
32) When an organization competes by providing unique products with features that
customers value, perceive as different, and are willing to pay a premium price for, it is
using a strategy of
A) differentiation.
B) focus.
C) cost leadership.
D) niche.
33) The____works hard to establish brand loyalty.
A) differentiator
B) cost leader
C) defender
D) reactor
34) Which of the following is NOT a way to segment specialized market niches?
A) Price consciousness
B) Geographical
C) Type of customer
D) Product line segment