Analyzing Profitability Considering a Scarce Resource
Assume that Innovative Components Inc. produces only three different types of injection-molded knobs. It produces the Pointer Knob, which is used for on/off devices, the Instrument Knob,
which is used for precision adjustment, and the Star Knob, which is used for snowblowers and lawnmowers. The factory machine capacity is the company's constraining resource. It operates
at 90% capacity and management wants to devote the unused capacity to one of the products. The following data represents the current operations.
Pointer Knob Instrument Knob Star Knob
Per-case data
Sales price
$20.00
$32.00
$6.00
Variable cost
8.00
26.00
2.00
Contribution margin
12.00
6.00
4.00
Fixed costs*
6.00
2.00
1.00
Net income
$6.00
$4.00
$3.00
*Allocated on basis of machine hours at $2 per machine hour.
REQUIRED
Pointer Knob Instrument Knob Star Knob
Contribution margin per machine hour: $
$
$
Which product should management produce with its extra capacity?