A commuter is trying to decide what mode of transport to take to work. The commuter values the
following different attributes when making commuting choices: access time (x1), in-vehicle time (x2),
safety (x3), and monetary costs (x4). Suppose that the indirect utility that the commuter has for mode
j is given by:
Vij= x1j β1 + x2j β2 + x3j β3 + x4j β4
where β1 =−0.2, β2 =−0.1, β3 = 5, and β4 =−1.