A broad differentiation strategy would work best for which of these companies?
Multiple Choice
ClinÃcas del Azúcar, a health care provider, because it is able to use technology to lower its costs significantly by limiting its customer base
to a well-defined buyer segment
Anheuser-Busch InBev SA/NA, because it was able to capture scale economies with its estimated $41 million spent on 4 minutes of ads
during Super Bowl 2021, spreading its marketing costs over the millions of cases of Budweiser, Stella Artois, Michelob ULTRA, and Bud Light
sold that year
Canada Goose, because using small-scale production or custom-made products, it focuses on product features and attributes that appeal
specifically to niche members
Prada, because it can command a high-price premium for its high fashion designs
Vanguard, because the products of rival fund management companies are essentially identical and are readily available from numerous
sellers