While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain
above this debate is that:
Otraditional brick and mortar retailers offer selections that cannot be rivaled by Internet pure-plays.
O energy costs and worker wages drive up the costs of running stores like Netflix.
Oselection attracts customers, and the Internet allows large-selection inventory efficiencies that offline
firms can't match.
Othe turnover rate of obscure titles in traditional video rental stores is only slightly higher than those
for Internet pure-plays.
Othe cost of store maintenance and real estate makes stores such as Netflix unattractive.
