You decide to make a PSA that will increase mental and emotional well-being among UT students during COVID-19. For your design, you choose blues and greens from UT's color palette because those colors evoke feelings of calm. Which effective communication strategy from the SUCCESs framework does this describe?
Group of answer choices:
Simplicity - having a short, memorable phrase that conveys the most important part of your message
Emotion - connect ideas to evoke feelings
Unexpectedness - presenting unexpected facts or images
Concreteness - a tangible, easily visualized example
Stories - short vignettes about real or realistic people
Credibility - source of information that is reliable, accurate, and that your audience respects