The demand for motorbikes, especially scooters, is on a rising trend for the last few years. As an entrepreneur, you also want to invest in manufacturing scooters in Bangladesh, and your primary focus is to produce 100cc scooters. But, the competition in the market is also intense, and to become successful, you have to have a solid marketing plan based on the actual consumer demand and preferences. And, to start and sustain in the market, you need to find out the answers to the following issues with appropriate logic.
Required to prepare a plan concentrating on the following issues:
1. Target Customer – Explain who will be your target customers with a broad explanation. Visit https://www.bikevaly.com/scooter-price-in-bangladesh/, where you will find some insights into your competitors in Bangladesh. (Please use the link to select any scooter brand)
2. Product strategy – Use "Levels of product" to explain your offering.
3. Price strategy – Fix up a price for your product using the "Markup Pricing Strategy".
4. Distribution Strategy – Considering target customers, explain your distribution strategy.
