Imagine that Wendy’s President of International has decided to create a report that she can give to shareholders. This report will describe the strategic HR implications of the expansion of company-owned (non-franchised) brick-and-mortar restaurants into international markets. You are tasked with writing the section of the report that deals with several key areas: Recruitment, selection, training and preparation, employee support, and company culture. For each area, describe the associated challenges and key considerations, then describe the best practices Wendy’s will use to address them. Since this report is for non-HR experts, make sure that your writing style is clear and succinct.
Culture
Leadership is adamant that Wendy’s culture and values need to be transmitted to the new HCN employees. How can HR help make that happen?
Leadership’s Concerns:
• HCNs might not embrace and apply our culture and values. This could affect our reputation and our bottom line.
• Not understanding the local culture could cause problems.
Leadership’s Questions:
• How can we ensure that our culture and values translate to the new setting?
• Can we understand the local culture? To what degree should we embrace it and how?