You have recently been hired to work in the marketing department of a company that manufactures and distributes baby food. During orientation, you are told that baby food is a convenience product because it is a good that families want to purchase frequently, immediately, and with minimal effort. This summary makes sense to you because you have a younger brother, and you recall that whether baby food was on sale or not, your parents bought it because they needed to feed your brother. You also remember that because convenience products are typically low priced, retailers must sell large volumes in order to make a profit.
Based on the information provided in the scenario above, which of the following would you be least likely to emphasize in the marketing mix for your company’s baby food products?