Lilly likes to do puzzles with her son Jeremy. However, sometimes Jeremy intentionally puts puzzle pieces in the wrong place, which causes Lilly to give him attention. Over time, he messes up the puzzles more and more. Lilly wants to use differential reinforcement to extinguish Jeremy's behavior of messing up puzzles, and to increase his behavior of cooperating with puzzle solving. Which of the following is NOT something Lilly should do, according to differential reinforcement?