For Amazon, Part 2 - Using your ratio analyses and comparison with your group mates (industry), answer the following questions from Chapter 12:
1. How and why have corporate measures of profitability, efficiency, liquidity, and solvency changed over the periods being analyzed?
2. How do the level and trend in a company’s profitability, efficiency, liquidity, and solvency compare with the corresponding results of other companies in the same industry? What factors explain any differences?
3. What aspects of performance are critical for a company to successfully compete in its industry, and how did the company perform relative to those critical performance aspects?
4. What do you think is the company’s business model and strategy, and how did they influence the company’s performance as reflected in, for example, its sales growth, efficiency, and profitability? (Look at examples 1 and 2 of Chapter 12 for similar responses; Example 7 provides a peer comparison for you to follow)