The expenditure of physical and mental effort in work is as natural as play or rest. People will exercise self-direction and self-control in the service of objectives to which they are committed. Commitment to objectives is a function of the rewards associated with achievement. The average person learns, under proper conditions, not only to accept but to seek responsibility. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in the solution of organizational problems is widely, not narrowly, distributed in the population