4- As a sales representative, you should provide a presentation to the company's potential customers. What would be the most important knowledge that customers should gain from your presentation?
a) The advantages of the organization's offerings over the competitors.
b) How the organization's offerings will benefit them.
c) The type of after-sales support provided by the organization.
d) The costs involved in the development of the offerings.
8- An organization is considering better managing big data and taking advantage of the insights it provides. Which of the following actions is NOT necessary for this organization to take to achieve this goal?
a) Seek alternative ways to use data that have never been mined.
b) Interpret data so the results apply to the types of decisions that managers need to make and the decision-making process that they follow.
c) Produce visuals and decision-making tools that are simple and easy to understand.
d) Reduce communication and transaction costs.
e) Design models that can analyze complicated data but explain results in ways that can be easily understood.
12- Super Supplies is a new business based in Switzerland that is planning to establish an e-commerce site to sell home office supplies to online customers in Switzerland and three other countries in the European Union. According to research, online customers do not like to pay shipping fees. What actions could Super Supplies take to reduce shipping fees charged to customers?
a) Keep packaging as light and as small as possible.
b) Offer free shipping on minimum orders.
c) Use third-party payment processing services.
d) Both a and b.
e) All of the above.
13- A company has decided to use a digital marketing method that involves the customization of promotions, products, and experiences. What digital marketing method does the company use?
a) RSS
b) Point-of-Purchase Marketing
c) Personalization Marketing
d) Email Marketing
e) Content Marketing
14- What is the advantage of using a third-party payment processing service for an e-commerce site?
a) It can be set up quickly.
b) It does not typically charge transaction fees.
c) It is suited to large volumes of sales.
d) Enforces a short holdback period for the balance of sale.