4. McDonald's has traditionally relied on a cookie-cutter approach to its restaurant design. One store looked essentially like every other—until recently. The chain has decided to loosen its corporate design mandate to fit within special markets and to update its image with customers. Research McDonald's make- over efforts. What types of changes has the company made and where? How have changes in atmospherics helped the chain with customers? Have the changes you researched modified your perception of McDonald's at all? If so, how?
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McDonald's has made several changes in its menu offerings to cater to changing consumer preferences. They have introduced healthier options like salads, wraps, and fruit smoothies. They have also expanded their breakfast menu to be available all day, which was a Show more…
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