00:01
So for this problem, we are to develop a bg matrix for the purpose of this nonprofit.
00:10
And we're looking at universities and colleges.
00:16
And so let's get started.
00:21
So we have starting off with four, well, we have four categories.
00:26
And we're going to look at them and go step by step.
00:34
So the first one is stars and it generates a larger amount of cash.
00:45
It has the academic regular programs in which students enroll.
00:52
And there is an academic examination for which the students pay fees and need to qualify.
01:13
So then you have the cash cows and they return on assets is more than the investment.
01:26
The special programs and courses conducted by the university for executives and corporates.
01:37
And these courses are conducted with tie up with the mncs and usually are very profitable.
01:54
So you can see the difference between the cash cow and the stars.
02:01
The cash cow is definitely more of a return on the investment.
02:11
But you're going to see that the stars genuinely invest large amounts of cash.
02:23
So next you have the dogs it neither generate nor consumer large or consume i should say large amounts of capital the library services are offered by the university fall under this category...