A fried chicken franchise finds that the demand equation for its new roast chicken product, "Roasted Rooster," is given by
where p is the price (in dollars) per quarter-chicken serving and q is the number of quarter-chicken servings that can be sold per hour at this price. Express q as a function of p.
Find the price elasticity of demand when the price is set at $4.30 per serving.
Interpret the result.
They should the price per serving in order to increase revenue.