00:01
All right, so burt releases a new product.
00:04
It's meant to have a short life cycle and it's going to be replaced by an upgraded one.
00:09
So we'll like we have the short life cycle.
00:11
We're going to upgrade it.
00:12
The company would like to recover its capital spent.
00:15
So we're going to try to recover our money as quickly as possible and therefore decides to charge the highest possible price of the product upon release.
00:24
But recognizes this might provide an advantage to competitors and they release a product at lower prices.
00:28
But i believe customers will fill out the higher price, signals higher quality.
00:32
What type of pricing objective has for adopted? all right, so there are, you know, i don't really know what your textbook says, but there really are really three main pricing objectives versus penetrate.
00:48
That's more like low pricing and being really aggressive with pricing...