00:01
So, health belief model or hbm, it's a psychological framework that aims to explain and predict health related behaviours by considering an individual's perceptions and belief about health risks and benefits.
00:27
So, it was developed in 1950s.
00:31
So, the model focuses on how people perceive health threats and how these perceptions influence their decision making regarding the health related actions.
00:41
So, the hbm, it is basically made up of or composed of several key constructs.
00:49
So, number one is perceived susceptibility.
00:59
So, this refers to an individual's perception of their risk or susceptibility to a particular health condition or disease.
01:06
People are more likely to take action if they believe they are personally vulnerable to a health threat.
01:13
Next is perceived severity.
01:15
So, this involves an individual's perception of seriousness or potential consequences of the health care condition.
01:26
So, if a person views a health issue as severe, they are more likely to take steps to prevent or to address it.
01:36
Next is, third one is perceived benefits.
01:39
So, because it's all based on perceptions...