Apple uses one OS for phones, PCs, and TVs, and its products show seamless integration," Professor Lee said. "Samsung's IT products, however, lack such seamless integration between phones and gadgets. The merger between its consumer and mobile divisions, which have until now operated independently, may help fix this issue." Consider the excerpt above, which implies that research and development is critical. Explain how new product ideas at Samsung can be stimulated. Please conduct your own online desktop research to support your answer.