Case #2 A major corporation hires a researcher who has conducted applied research on cognitive errors that result from the way in which a message is presented. Some of her research suggests that consumer brand preferences can be manipulated by techniques that make listeners think they heard something other than what was actually said. The marketing CEO, pressures her to incorporate her research findings in the design of a new marketing campaign, which would essentially cause confusion among consumers and lead to more sales for the company. According to the AMERICAN PSYCHOLOGICAL ASSOCIATION Ethic's Code: 1) What are the ethical considerations of case #2? 2) Indicate which ethical codes the study violates. 3) How could things have been done differently to remedy any ethical violations? Are researchers are not ethically responsible for the misinterpretations of their research by others?
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The researcher's findings are being used to intentionally confuse consumers, which could lead to them making purchases they wouldn't otherwise make. This raises questions about informed consent, as consumers are not aware that their perceptions are being Show more…
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Akash M.
SCENARIO You are the ethics officer of a marketing firm. The company prides itself on only engaging in ethical business practices. In order to ensure that all of its employees understand corporate ethical policy, new employees must attend an ethics training as part of the onboarding process. Additionally, every employee must attend an annual ethics training. These ethical training programs are developed by the marketing firm's ethics officer (you), the marketing firm's human resources (HR) director, and an outside consulting firm. In a joint development session, the team works through the training development materials that will be presented at this year's two-day ethics training session. This year, the focus is on two primary topics: employees' rights and responsibilities in the workplace and employers' ethical responsibilities toward employees. In addition, hypothetical ethical scenarios are developed to evaluate the employees' understanding of company ethical standards, general ethical decision-making, and desired courses of action. A. Take on the role of the ethics officer in the scenario and address the following: 1. Describe three rights and responsibilities of employees based on the scenario. 2. Evaluate two ethical responsibilities of the employer within the context of the employer/employee relationship described in the scenario. 3. Develop one ethical business dilemma that can be used to demonstrate employee understanding of the company's ethical standards. 4. Evaluate the dilemma from part A3 from a utilitarian and relativistic perspective. 5. Describe two common ethical decisions that reflect corporate ethics and responsibilities that employees can face while working in a corporate setting. Note: These should be different from the ethical business dilemma in part A3. 6. Explain why each ethical decision in part A5 presents an ethical dilemma and how an individual might justify unethical behavior (e.g., common excuses).
Case Study 1 (Industrial/Organizational Psychology) A few months ago, the upper management of a large corporation that employs 2,500 people decided to implement major changes in the method their company handles the development of projects. This change was based on a well-known model used in the military that was familiar to the CEO. The reasoning for the change was not well-communicated to employees; it was simply mandated to be implemented without providing required, significant learning or training opportunities. Many employees do not feel the fit of this model is beneficial for their particular type of programs. As a result, employee morale is low, and group dynamics and personal work performance are suffering because the work process as it relates to their job performance is not understood. After selecting a case study, think about how you could research this scenario. Compose at least one research question for the case study you selected. Explain the goal of the research you are proposing to address for your chosen case study. Define the steps of the research process you would follow. Evaluate how ethical considerations would affect your research. Based on the information you read from the "Standard 8: Research and Publication" section of the APA Code of Ethics, determine which ethical principles apply to your case study. Explain how you will consider cultural diversity in the interpretation of your research findings.
Supreeta N.
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