Chapter 8 is Case #31, Bowman Home Health Services (BHHS) - Marketing Concepts
1.) As a service provider, what else might the service need to consider in the evaluation of adding home health care services to help ensure success? (Consider why a service is different than a product and how that applies to the rush of expanding services)
2.) Does the brand help/hinder them in the expansion of services? Explain why or why not.
3.) Would you recommend expanding into home health care? Why?