Question

2. A Company plans to advertise its products to its potential customers. Following data have been provided by the marketing team. Newspaper | Television | Facebook | YouTube Cost of an advertising Unit | (30,000 + a) | (20,000 + b) | (15,000 + c) | (10,000 + d) Number of potential customers reached per unit | 2,00,000 | 6,00,000 | 1,50,000 | 1,00,000 Number of customers less than 18 years reached per unit | 1,50,000 | 4,00,000 | 70,000 | 50,000 The company is having a budget of (4,50,000 * a) Rials for advertising. The requirement of the company are given below: - The advertisement must reach at least one million Young generation customers (age less then 18 years) - Advertisement on social media must be limited to 1,50,000 rials. - Atleast 3 advertising units be bought on Facebook and 2 units on YouTube. - The number of advertising unit on television and newspaper should each be between 5 and 10. Formulate a Linear programing model for the problem. (20 Marks) (Note: a, b, c and d are non-zero numbers from your Mec ID number from right side. For example If your MEC id number is 98F76543 then a = 3, b = 4, c = 5, d = 6)

          2. A Company plans to advertise its products to its potential customers. Following data have been provided by the marketing team.

Newspaper | Television | Facebook | YouTube
Cost of an advertising Unit | (30,000 + a) | (20,000 + b) | (15,000 + c) | (10,000 + d)
Number of potential customers reached per unit | 2,00,000 | 6,00,000 | 1,50,000 | 1,00,000
Number of customers less than 18 years reached per unit | 1,50,000 | 4,00,000 | 70,000 | 50,000

The company is having a budget of (4,50,000 * a) Rials for advertising. The requirement of the company are given below:
- The advertisement must reach at least one million Young generation customers (age less then 18 years)
- Advertisement on social media must be limited to 1,50,000 rials.
- Atleast 3 advertising units be bought on Facebook and 2 units on YouTube.
- The number of advertising unit on television and newspaper should each be between 5 and 10.
Formulate a Linear programing model for the problem. (20 Marks)

(Note: a, b, c and d are non-zero numbers from your Mec ID number from right side.
For example If your MEC id number is 98F76543 then a = 3, b = 4, c = 5, d = 6)

2. A Company plans to advertise its products to its potential customers. Following data have been provided by the marketing team.

Newspaper | Television | Facebook | YouTube
Cost of an advertising Unit | (30,000 + a) | (20,000 + b) | (15,000 + c) | (10,000 + d)
Number of potential customers reached per unit | 2,00,000 | 6,00,000 | 1,50,000 | 1,00,000
Number of customers less than 18 years reached per unit | 1,50,000 | 4,00,000 | 70,000 | 50,000

The company is having a budget of (4,50,000 * a) Rials for advertising. The requirement of the company are given below:
- The advertisement must reach at least one million Young generation customers (age less then 18 years)
- Advertisement on social media must be limited to 1,50,000 rials.
- Atleast 3 advertising units be bought on Facebook and 2 units on YouTube.
- The number of advertising unit on television and newspaper should each be between 5 and 10.
Formulate a Linear programing model for the problem. (20 Marks)

(Note: a, b, c and d are non-zero numbers from your Mec ID number from right side.
For example If your MEC id number is 98F76543 then a = 3, b = 4, c = 5, d = 6)

Added by Roy B.

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