00:01
So, a, if company 1 is alone in the market, it will act as a monopolist.
00:06
The profit of the company 1 is, pi 1 is equal to p1 into q1 -c into q1 is equal to p1 -c into q1.
00:24
So to maximize its profit, company 1 will set its marginal value revenue equal to its marginal cost.
00:30
So the marginal revenue is equal to d, pi 1, d, p1 is equal to q1 plus p1 into d, q1 divided by d, p1.
00:49
Since q1 is equal to 1 -p1, we have d, q1 divided by d, p1 is equal to minus 1.
00:56
So mr is equal to 1 -p1 -p1 is equal to 1 -p2p1.
01:03
Setting mr is equal to mc, we get 1 -2p1 is equal to c.
01:08
Solving for p1, we get p1 is equal to 1 -c divided by 2.
01:14
Substituting p1 into the demand function, we get q1 is equal to 1 -p1 is equal to 1 -1 -c divided by 2 is equal to 1 plus c divided by 2.
01:29
Then the company 1, the best response of company 1 to price p2 of a company 2 depends on the comparison between p1 and p2.
01:38
If p1 is less than p2, the company will capture the entire market...