Decision Point: Public Relations You recommend including public relations (PR) as part of the turmeric bar's IMC campaign. This would be the first time that In Fine Fettle included public relations, and the VP is unsure that public relations is the way to go. You convince the VP to give PR a try by reminding her that PR can be a cost-effective way to build goodwill with its publics, particularly because consumers often find PR to be very believable. The goal for the PR campaign is to present a message that is consistent with the other communication channels: turmeric meal replacement bars have pain-killing and anti-inflammatory powers in a convenient, delicious bar.