00:01
So here we are talking about the ageless topic of profit, right? profit is, as the question says, the difference between total revenue and total cost, which is price times quantity minus total cost, right? we are given an expression for quantity, but i'm going to rearrange that in terms of price, right? 25 minus p means we can flip it to 25 minus q, right? and i want to do that because total cost is given in terms of q.
00:30
The profit function in terms of q like the question says.
00:33
So this would be equal to 25 minus q times q minus let's sub in the top cost function 20 plus 5 q plus q squared this gives me 25 q minus q squared minus 20 minus 5 q minus q squared so the profit function would be minus 2 q squared plus 20 q minus 20 that's the firm's profit function um so to maximize we want to take the derivative and set it equal to zero we want to take the derivative with respect to q and set it equal to zero right this is going to be sort of an upside down quibratic.
01:27
And we are looking for the point where the slope is equal to zero, right? that's what's going to define the maximum.
01:33
So the derivative here with respect to q is going to be minus 4q plus 20.
01:38
We set that equal to zero and we get q is equal to five.
01:42
And that's going to be the quantity that maximizes profit.
01:46
See, this induces a price of 25 minus q.
01:51
So that is going to equal 20...