How does Location Based Mobile Marketing work? What are the most commonly used location-based platforms and technologies for firms? Why is local mobile becoming so attractive to marketers for B2B firms? (150 words) The due date for posting to this forum is Tuesday, 25 May 2021, 5:00 PM.
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It involves identifying the geographical location of a user through GPS, Wi-Fi, or beacon technology and then sending relevant advertisements or promotions based on their proximity to a particular business or point of interest. The most commonly used Show more…
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