00:01
In this video, we are going to talk about advertising and specifically how ads contribute to body image in women, which has deteriorated over time and is correlated with an increase in eating disorders due to the fact that ads idealize thinness and these unachievable beauty standards of women that don't really correlate with.
00:32
Real bodies.
00:33
So for instance, many ads will display people that are shown at angles that, you know, in real life, people don't look like that.
00:42
But if you strategically angle camera and the light and whatever, also they might feature people who are devoted their entire life to, like, you know, they have a very expensive personal trainer and like a diet plan and whatever.
00:55
Like some actresses will go to great lengths to look a certain way, but that's unachievable for most people who are living their real life.
01:02
So, yeah, ads definitely portray bodies that aren't necessarily real and that reinforce this unachievable standard of what women or what people in general should look like, which reinforces negative body image.
01:24
And in order to counteract this trend of idealizing thinness and unachievable standards, ads could just feature, i guess, more real people.
01:36
Like if you're advertising a certain product, you don't need like a super thin model with a 12 -pack and, you know, exaggerated quads or whatever standards were currently living up to.
01:50
You could just feature, you know, all sorts of different body types.
01:54
A lot of stores are doing that with their mannequins where they have thin body shapes...