Influencing the cognitive component of someone's attitude depends upon altering that person's Multiple Choice personality. beliefs. memory. motivation. perception.
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QUESTION 2 Some researchers distinguish between three components of an attitude. These are: a. cognitive (thoughts), evaluative (preferences), behavioural (what we do) b. emotional (feelings), factual (knowledge), behavioural (what we do) c. cognitive (thoughts), emotional (feelings), behavioural (what we do) d. cognitive (thoughts), emotional (feelings), factual (knowledge) QUESTION 4 Which of the following statements is incorrect? a. Perception can be particular to an individual . b. Perception is subjective. c. Perception can be selective. d. Perception reflects objective reality. QUESTION 6 Which of the following is true? a. Colour has a limited effect on perception b. Colour has a strong effect on perception c. Culture has no effect on the perception of colours d. Colour has the same effect on perception for all human beings QUESTION 8 Compared to short-term memory, long-term memory is: more permanent. more difficult to retrieve information from. includes representations of thoughts, feelings, and experiences. all of the options listed. QUESTION 9 Which element/s of a person's attitude should a marketing campaign attempt to positively influence? a. The affective component. b. The behavioural component. c. All of the options. d. The cognitive component. One of the two routes through which people can be persuaded, involves appeals to less rational and thoughtful processes (e.g., believing a celebrity endorsement). This is: a. affective. b. intuitive. c. central. d. peripheral.
Akash M.
Social psychology defines an attitude as consisting of any one of, or some combination of, three components: the affective, the behavioral, and the cognitive (ABC). Look at the ABCs of ONE of the following attitudes. Describe any and all of the components that are part of the attitude. Also, discuss how you think the attitude was formed. Asian men are very smart. Muscular women who lift weights are lesbians. People on welfare are lazy. Old people are difficult to get along with. Blue collar men are not very smart. People who are raised as an only child are spoiled. People who have a lot of pets are not very clean. Women should do all the housework around the house. Also include how you would go about changing an attitude, using both the central and peripheral routes to persuasion.
Personality psychologists and social psychologists focus on two aspects when attempting to explain a person's behavior: A. the unconscious mind and societal laws B. the traits of a person and the social context C. the ego of a person and the alter ego D. the behaviors and thoughts of a person
Aparna S.
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